DARIA KRYLOVA
NYU Russian Club Announcements
A series of event posters created for NYU’s Russian Club, using defining cultural references reimagined in bold, minimal visuals. Each design captures attention while subtly reflecting the spirit of Russian art, literature, or folklore — turning announcements into cultural touchpoints.
Welcome (Back)!
For the first event of the academic year, I chose a well-known painting, The Swan Princess (1900) by Michael Vrubel. The woman is looking at the viewer and invites them to join her in whatever journey she is about to take. In our case, this was a great visual for inviting both new and returning members in an elegant yet familiar way.
Movie Night
Since the film we were to watch is set in the heart of Saint Petersburg in the early 2000s, it was more than appropriate to use a photo of the city for this particular poster.
Halloween
This poster presents a Russian folklore-inspired take on Halloween, evoking iconic characters and imagery. The painting shown is Alyonushka (1881) by Viktor Vasnetsov; she is not a specific heroine, but a figure who embodies the sorrowful, orphaned girl found throughout Russian fairy tales.
What? Where? When?
Hinting at the approaching winter season and also staying visually clean, this poster advertises the famous Russian trivia game that took place at one of our club's meetings.
Happy New Year
This poster draws on Viktor Vasnetsov’s Snow Maiden (1899) to evoke the magic of a Russian winter and invite students to the Russian Club’s New Year celebration.
Welcome back
Featuring a winter sunrise by Valentin Serov, this poster captures the quiet magic of a Russian winter while hinting at the warmth of spring to come, welcoming everyone back for the start of the new semester.
Maslenitsa
Departing from the usual sun and crepes, this Maslenitsa poster captures the warmth and festivity of the holiday through a playful, nostalgic symbol — a candy rooster on a stick. It marks the end of winter and the joyful welcome of spring in a fresh, yet familiar way.
Collaboration with Suffolk University
Featuring a serene sunset framed by trees, this poster captures the calm and reflective tone of our collaboration with Suffolk University, Boston — a warm welcome to shared conversations and new connections.
What? Where? When?
With a clean visual tone and a subtle nod to springtime, this poster promotes another tour of the iconic Russian trivia game, set to take place at our club's meeting.
Dance Party
Designed in the bold, playful style of 2017-era graphics, this poster captures the energy and fun of our Russian Club dance party
Easter Celebration
Without traditional religious symbols, this poster utilizes verba — willow branches closely tied to Russian Easter — to subtly and elegantly evoke the holiday’s spirit. This is a quiet nod to renewal and tradition.
Brighton Beach Trip
Evoking both the seaside atmosphere and the cozy nature of an old wooden house, this poster aims to create a home-like feeling, as if the club's members were about to visit their grandparents in the countryside.